Valentine’s Day always elicits thoughts of love, candy chocolates, roses, and anything that has red in it. It’s a wonderful time to remember loved ones and reignite those flames of romance.
However, some brands are brilliant enough to realize that Valentine’s Day is only one period of the year. Why not take advantage of it year round by incorporating it into their branding? I’ve had the opportunity to create designs that elicit both a Valentines theme for this time of year as well as getting that theme within their branding. here are some examples as well as the thoughts behind it!
Valentine’s Day Themes
Sometimes a business wants to celebrate the season just like every other person. It’s a great way to be able to showcase their branding in a new way while also reminding everyone that they are still there.
The biggest thing that a brand needs to do when it does this though is to ensure that their original brand message is still present while also getting that holiday feeling within it.
Now Valentine’s Day is not the only holiday that a business can do this with. The Holidays, Thanksgiving, Spring, 4th of July, Halloween, and any other holiday can be used to help a brand find new ways to connect with their customers as well as develop promotions for different times of the year with these holiday themes as well!
Branding with Love in it
Sometimes the theme of love is what a brand wants to get across to the customer or viewer of the brand on the initial view.
Kids Love to Work
The Kids Love to Work brand is focused on helping kids learn the enjoyment of working and therefore everything they do wants to emphasize that feeling.
Cultivating a Home
This brand is a Florida based mentorship and motivation program that focuses on helping people develop strong family relationships. The heart in the logo helps to epitomize that central idea of love within the family.
The heart in any logo is a direct symbol of the love that they company wants to show it’s customers. If you ever see a logo with a broken heart, it obviously is showing the opposite side!
What about National Brands?
Many big brands take full advantage of the Valentine’s Day party by knowing that people spend the cash to make their loved ones feel special so why not take advantage of it. Candy brands like M&M’s take advantage of every holiday to market their brand. Coca Cola is also an innovative brand that enjoys taking advantage of the holiday spirit.
On the other hand, many companies realize the year long exposure the feeling of love and caring can bring. Southwest Airlines and McDonald’s are two such companies that incorporate the feeling of love either within their logo or slogan. Who hasn’t sung the McDonald’s slogan a few times in their life? Very catchy!
Overall, feeling the love and showing your heart is a huge Valentine’s theme that makes us all feel warm and fuzzy, but many brands have also embraced it throughout the year when looking at what they want to represent long term as well. When’s the last time you’ve felt the love from a brand?
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