The Burger Bench

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Burger Bench Project Details

Focus - Brand Identity Development     Location - Escondido, CA    

When I started working with the Burger Bench, they were looking for a strong brand identity that would stand out, was simple, and would fit into the historic downtown Escondido, CA area.  Since their name was Burger Bench, I thought it would be fun to take both of those names and combine them into an icon.  Therefore, I created a simple cheeseburger icon and created a cutout simple of the burger into slats of wood, symbolizing the bench.  The lettering and the icon was then placed in both a horizontal as well as a stacked format to allow for universal usage.

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Check out the Burger Bench!