Burger Bench Project Details
Focus - Brand Identity Development Location - Escondido, CA
When I started working with the Burger Bench, they were looking for a strong brand identity that would stand out, was simple, and would fit into the historic downtown Escondido, CA area. Since their name was Burger Bench, I thought it would be fun to take both of those names and combine them into an icon. Therefore, I created a simple cheeseburger icon and created a cutout simple of the burger into slats of wood, symbolizing the bench. The lettering and the icon was then placed in both a horizontal as well as a stacked format to allow for universal usage.