Social Media Strategies

So you just got a beautiful new car, you want to take it out on the road to show it off so that everyone sees it.  However, once you’re on the road, you realize other people have new cars so nobody is really noticing you.  You start to get bummed out and the newness starts to wear off.

Unfortunately, this is exactly what happens when someone starts a Social Media campaign with their new business.  They get really excited about the possibilities and think everyone is going ohhh and ahhh at their posts so much that business is going to roll in.  It’s not that simple.  In fact, it takes time to get noticed.  So how do you get noticed in your industry so that your “new car” of a business can get people to look at it.  Let’s check out some strategies!

Identify Your Niche

Every industry has certain points of interest to their viewers.  For example, if you’re in the car industry, you need to be on the up and up with new models coming out.  Also, you’ll need to make sure you’re pointing out sales, discounts, and other important values for the customers.  The big thing you need to determine is what do viewers of your industry want to know so that you can get that information to them.  Find that niche!

Engage with your audience

The best way to get and maintain an audience is to engage them. You could create a contest that they can enter for a gift card or discounted service. You could have them help you create a new marketing slogan for the company. You could get their opinions about something new that will be coming out. The overall goal is to make the people that are watching you feel valued. Once you get that, you’ll get people that want to continue to follow you and tell others about you.

Develop a regular pattern for posts

People are creatures of habit and as such enjoy things that they can count on.  Therefore, if you get an audience of regular followers, do things that they can expect so they are constantly watching.  This doesn’t mean to make things dull and boring, but it does mean to allow them to always be looking for certain things on certain days.  Chaos doesn’t tend to breed success, structure does and this pattern will develop that.

For the past 8 months I’ve used these strategies while working for a company on their Social Media and the results have been phenomenal. I’m looking forward to the continued growth!

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