The art of good “business” logo design can be compromised if you don’t embrace the true premise behind it. I state “business” because if you want to create a logo for your home bar or a gag gift for a friend, feel free to follow your own heart because the success or failure of it doesn’t go any further than your circle of friends and family.
With that being said, enjoy taking a ride down the Good, Bad, and Ugly of Logo Design around the world.
When you look at good logo design, you can tell that someone has taken the time to create it.
- Good design usually doesn’t do too much. The more is less concept is very effective.
- Illustrations and objects within the design are setup to relay the message effectively.
- The color palette is limited to only a few colors for adaptability and placement in many things.
- The final design helps to relay to the audience what the business does and leaves an imprint on you.
When looking at a bad logo design, it’s not necessarily saying that the designer did a poor design job designing the logo. They may have just done too much. Bad logo design often has many of these elements.
- Too much detail. A design with too much detail can be overwhelming and distracting. Illustrations should be effective and not overly done.
- Just because skulls are cool doesn’t mean you need it in your design. Sometimes people get overly consumed with what they want in their design without realizing that sometimes it just doesn’t work, no matter how “cool” it may look.
- Glossy approach. Some design elements such as a glossy finish or a back shadow may seem like a good idea, but when you actually want to use your logo on websites, posters, or other avenues, these elements can make your design hard to reproduce with the same clarity.
There’s really not much to say about ugly logos other than it looks like someone gave their kid a crayon box, a pad of paper, and possibly some items to trace over. I may be making extreme light to this as I do have to accept that there are some people that actually do accept this approach. However, if you want to be taken seriously as both a designer as well as a company, you’ll never do “Ugly”
- The use of clip art in logo designs immediately tells you’re viewer that you don’t know what you’re doing as a company. Enough said!
- Drawings in logos should portray your company’s message and not look like you were giving the local boy a chance to draw for you.
- Placement of lettering, objects, and symbols should be done strategically. Logo design isn’t an organic garden that you plant a bunch of things and see how it grows. You’ve got to have a plan to ensure your baby grows the way you want it to.
The next time you look at a logo, determine for yourself the quality of it. I’m sure you’ll also be able to know the quality of the company behind it as well.
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