Instagram – A Great Marketing Tool

As I’ve continued to develop a small business in Social Media marketing for different businesses, one of the questions that seems to come up often is how can Instagram help my business.  It’s a great question that I’d love to explore right now!

People Love Pictures

From picture books as a kid to looking through magazines, people love pictures.  In some cases, that’s what attracts an audience more than what someone says.  Think about it.  When you read something on Facebook or even Twitter, you often see a picture first and then read about that topic second.  The articles that are just written are often the ones that aren’t seen as much.  From the beginning of time, people enjoyed looking at pictures and therefore it’s a great way to market your business.  You just have to know how to do it effectively to actually be successful.

Instagram Baby

What’s a Great Strategy for Using it?

Depending on your business, you’ve got to find a way to tell your story with pictures.  For example, if you are a restaurant, you may want to find postings that illustrate your environment or the food that you serve.  It’s amazing how many people like to post food pictures.

Another thing a restaurant could do is to post pictures of their chef or servers in action looking very happy to be doing their jobs.  This will help to show that your restaurant is an inviting place to go.

I think you get the point.  You’ve got to find a way to have your business story told through pictures that someone can relate to or, more specifically, be able to relate to so they want to come to your business.

Is Instagram perfect for all Businesses?

The Rock Dwayne Johnson

Just like with Hot Cheetos, there are things that not every company can truly digest in their Social Media plan.  Hypothetically, all businesses could use Instagram to get a higher market share, but businesses that focus in the financial sector or in a legal environment may not have a lot of information that they can share or may be interesting to share in pictures.  Sure, you can get creative, but then you may come across as not serious.  Image is very important in all businesses.

Before you get a bunch of pictures together to start posting them on Instagram for your business. Develop a good plan of how you are going to post so you’ve got a clear message to market to anyone in your audience!

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