As many entrepreneurs have their eyes on creating that next big thing in business that will make them rich and famous, they often want to come up with branding. In their words they are just looking for a logo to use for their new company. That’s great, but as time moves on, that logo will become an entity on it’s own that you’ll want to use in many different things by many different people. Do all of those people know what the appropriate size, color, placement, etc. that logo should be at? Do those people know specific colors that should never be used? That’s where a brand identity package is used. It allows anyone at any time to be able to take your branding ( yes branding, we don’t just use the word logo here) and be able to use it appropriately.
Graphic Designers need to not only know this process, but they’ll also need to educate new business owners on it too as a brand identity package is important for a business’s long term success.
Logo, Coloring, and Font
There is a lot that goes into the creation of a brand. What colors do you want? What lettering (font) type do you prefer? Is there an icon you use to represent yourself?
All of these things go into the pages of your brand identity. You want to specify your exact color so that in printing, you can make sure the right one is used. You want the right font so that someone can use it for other things you may market with your brand. You’ll also want to specify orientation of your designs so that your brand is used in the right way for all marketing and presentations of your company. All of this gets listed in your brand identity.
Sometimes when people hear the word collateral they think of the military. When in fact, collateral is all of the regular materials you use for your business that will continually use your branding on them. For example, business cards, envelopes, letterhead, stamps, pens, pencils, or anything else that is used on a daily basis by a business. This page is also an important addition in your brand identity because it lets you know all of the things you’ve got your branding on currently as well as identifying how your branding is placed on those objects to ensure appropriate placement is used in the event of reordering or going to another printer to get the same things done.
Do all Corporations Create Brand Identities?
The answer to that question is “YES!” If a company is relevant at all, they have a brand identity package that they use in all of their branding decisions. Often it’s these companies that actually set the standard for all of the up comers because people see what’s already successful and they piggy back off of them. Check out some examples below of the Big Dogs!
Brand Identity Packages are an important part of laying a foundation for how your business’s brand is used. Therefore take the time to establish all of the important aspects of it to ensure your brand is displayed the best way for everything!
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