The 4 P’s of Social Media

Social Media Marketing is the wave of the future.  It helps businesses to connect with new customers and clients.  Social Media allows a business to advertise anytime, anywhere.  It also allows a business to determine what people are currently engaged in so that it’s easier to take advantage of the current trends within their brand message.

All of this is great for big brands that people know all about, but what about the little guys?  What if you’re just starting out in developing your Social Media profiles?  Where do you start to develop and succeed with your new profiles?


If people don’t know anything about you, letting them know your personal side is a great way to start.  You need to put the “Social” in your “Social Media” because the people online want to be social and get to know you, not a logo or a building.

Post pictures of brief bios of the people behind your business.  Focus other posts about the behind the scenes type actions of what happens at your business.  Another way you can get this across in your posts is by posting about people that are interacting with your business.  If people know that they can become a part of what you do, your business becomes much more important to them.


In life, the truth behind being successful or not isn’t based on how smart you are, but how well you can learn from others. Social Media is the same way. A business can learn a lot about how to be successful from what their competitors are doing. Therefore, go and look at the competition. See how they interact with their audience. This can help you see what works and what attracts their audience. Now, this doesn’t mean “copy” what they are doing, but it does give you a clear picture about approach and take those ideas and build your own approach with this knowledge.


Okay, prizes may seem like a weird thing to use within Social Media. You’re not going to become the Chuck E. Cheese of Social Media by having games, pizza, and prizes so don’t get too excited. However, what you can do is to create simple contests every so often on your accounts that engage your audience in either surveys, feedback, or something else that you post with the carrot of some prize at the end. It could be as simple as a gift card, free product your selling, or something else that doesn’t break the bank on your end, but entices people to engage on your audience’s end.


Like everything in life, if you quit when it doesn’t seem like it’s working, you’ll truly never get anywhere with Social Media. Determine a specific avenue to go and try it for a while. Document what’s working and what’s not so you can ensure you focus on the positives and let go of the negatives. Try off the wall ideas to see how your audience engages. Ask people their opinions. Above all else, don’t dwell on the missteps along the way. Just believe that what you’re doing will make a difference in the end if you “Never Give Up”!

For the most part, all of these P’s are relatively free and are a great start to developing your Social Media presence. In the future, we’ll discuss some of the ways to increase visibility by spending a little.

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